At u99, we believe privacy is more than a legal obligation. It is the foundation of trust between us and you. Read this policy to understand exactly how your data is managed.
These are the six core principles that guide how u99 handles the personal data of all its users every day.
All data transmitted between your device and u99's servers is protected with TLS 1.3 encryption. This means no third party – including your internet service provider – can read your sensitive information.
Your personal data is stored on servers protected by multi-layer access controls. Only authorised staff with a legitimate need may access specific user records.
U99 does not sell, rent, or disclose users' personal data to advertisers, analytics companies, or any commercial third party for marketing purposes without your consent.
You have the right to access, correct, download or request deletion of your personal data at any time. Such requests are processed by our privacy team within 30 business days.
In the event of any security incident affecting your data, u99 is committed to notifying you within 72 hours of the incident being detected, in line with industry best practices.
U99 retains personal data only for as long as necessary for the original purpose of collection, or as required by law. Data that is no longer needed is securely deleted.
This Privacy Policy ("Policy") describes how u99 ("we", "our platform") collects, uses, stores, discloses and protects your personal information when you use our platform – whether through the website, Android or iOS mobile app, or any of our official communication channels.
By accessing or using any part of the platform u99, you acknowledge that you have read and understood this Privacy Policy. We encourage you to read this document in full. If any section is unclear, our support team is ready to help explain it.
U99 only collects data that is strictly necessary to provide a quality and secure service. We do not collect more than what is needed. The following are the categories of data we collect:
| Data Category | Primary Purpose | Retention Period |
|---|---|---|
| Identity information (name, IC) | Account verification & KYC | 5 years after account closure |
| Contact information | Communication & customer support | Throughout active account + 2 years |
| Financial transaction records | Accountability & tax compliance | 7 years (legal requirement) |
| Log & technical data | System security & improvements | 90 days |
| Betting activity records | Responsible wagering & audit | 5 years after account closure |
Every piece of data we collect has a clear and lawful purpose. u99 uses your personal data for the following purposes:
We will not use your data for any purpose other than those stated above without first obtaining your renewed consent.
U99 does not sell your personal data. However, there are certain situations where we need to share information with carefully selected third parties:
We use third-party service providers for certain functions such as payment processing, cloud computing and analytics. All such providers are bound by strict data protection agreements and may only use your data for the purposes specified.
U99 may be required to disclose certain information to government authorities, regulatory bodies, or law enforcement agencies where there is a legitimate legal requirement provided for by law.
Protecting your personal data is a responsibility we take very seriously. u99 continuously invests in security infrastructure to ensure your data is always protected:
U99 uses cookies and similar tracking technologies to enhance your experience on our platform. The following are the types of cookies we use:
You can manage your cookie settings through your browser at any time. However, disabling certain cookies may affect platform functionality. For more information on managing cookies, refer to your browser's help documentation.
You have clear rights regarding the personal data held by u99. These rights can be exercised by contacting our privacy team:
Request a copy of all personal data we hold about you in a readable format.
Request corrections to inaccurate or incomplete data at no charge.
Request that we delete your data, subject to legal data retention obligations.
Object to the processing of your data for direct marketing purposes at any time.
Request your data in a structured format that can be transferred to another platform.
Request that we restrict data processing in certain situations while a complaint is being resolved.
The u99 platform is exclusively for adults aged 18 and above. We do not knowingly collect or process personal data from individuals under the age of 18.
If we discover that personal data of underage children has been collected without our knowledge, we will promptly take action to delete that data and close any associated accounts. Parents or guardians who suspect their child is using the u99 platform are encouraged to contact our support team immediately.
To deliver reliable, high-performance services, some user data may be stored or processed in data centres located outside Malaysia. This includes the use of global cloud infrastructure operated by providers that comply with international security standards.
In all cases of international data transfers, u99 ensures a level of protection equivalent to or higher than that provided in Malaysia. This is implemented through binding data processing agreements with all service providers involved.
U99 reserves the right to update this Privacy Policy from time to time to reflect changes in law, technology, or our business practices. Any material changes will be communicated to users through:
The updated Policy will take effect 14 days after the date of notice. Continued use of the u99 platform after that period constitutes acceptance of the updated policy. A version history of the Privacy Policy is maintained and available upon request.
If you have any questions, concerns or requests regarding your data privacy, the u99 Data Protection Officer (DPO) team is ready to assist:
Your trust is our most valuable asset. Register a u99 account today and enjoy a betting platform that is not only financially secure, but also fully protects your privacy.
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